. >> ♪ nelson mandela ♪ nelson mandela no? >> a block. the lede. that's the first story. >> that's a question no one can answer. nelson mandela died on thursday. moments after his death was announced the founder of deadline.com, a hugely influential movie business website tweeted this. rip, nelson mandela subject of weinstein company mandela long walk to freedom which opened november 29th and has awards buzz. the tweet triggered outcry as it should, i guess. a pile of angry tweets accusing of being a horrible insensitive fink. is she out of line? this happens after every tragedy or death. somebody does something on twitter jie. when martin luther king died they said hurry and get your tickets to "the lion king. >> it is disgusting, greg jie. it is disgusting. thank you for covering that joke. buck, is this as bad -- do you remember when kenneth coal, the -- kenneth cole, the uproar in cairo and they said we are reacting to your sandals? >> was it too soon? >> too soon, there is a period here. before you can shamelessly exploit something like this w